And the ‘best selling’ dress award goes to…
Every season we have a dress that just SELLS. It comes into the showrooms and before we know it, hundreds of clients are loving it, trying it on, praising its greatness and ultimately – buying it.
The bit that took us all by surprise is that the past few seasons, the famous ‘bestseller’ was….. wait for it…. a simple black dress.
Yes, that’s right. Black stretch wool. Perfect fit. All black with 3/4 or long sleeves.
Who would’ve thought!?
Just this morning a new client saw it in the window and rushed inside to try it on. According to her, you just ‘don’t find these kind of simple beautiful dresses around anymore.’ I thought about it and… she’s right! When was the last time any of the ‘big brands’ remembered Coco Chanel’s simple philosophy and designed something that flattered the female figure instead of going all bold, bright, weird and high-fashiony? Simple elegance really does the trick most of the time, if not all the time!
And let me tell you something else: a great black dress with a perfect fit will look stunning on anyone, whether they’re 6 foot 2 or 5 foot 1, a size 8 or a size 16, blonde, brunnette, and it’s suitable for all ocassions whether you’re a journalist, an events planner….you name it!
That’s why we stick to our design aesthetic and to everyone who asks if we have those big baggy pyjama pants a-la Stella McCartney or those long flowery gypsy skirts… No thank you! We’re fine with our little black dress…