Makeup Day all the way!

Breaking news: We are still alive!!!

After 2 weeks of painful silence (you’d be surprised how much work it takes to run a small growing business!) we are finally back on our blog. This week we would like to share our Makeup Day with you. We organize one every year the 2012 edition took place 6 days ago. What happens is: Our brilliant makeup artist Jo comes in (she did all the makeup/hair for the branding images, in case you were wondering!) and clients book a 45 min appointment with her to get a makeover. Once they’re feeling gorgeous and glamorous we sit down and have a cup of tea with them and chat a little bit – all whilst introducing the new collection (on which they get a discount obviously!)

Our loyal clients walk out happy (who wouldn’t after getting a free makeover and a fabulous brand new discounted dress?!) and we end the day with a smile on our faces too. After all, giving back is just as important as taking. We believe that in order to establish a long term and durable relationship with your customers you sometimes have to swallow your business ego (let’s face it: most boutiques would put a price on a 45 minute long makeover) and just start giving without expecting anything in return. Karma will do its job and those loyal clients will end up coming back for more- because they now know you’re human and not just a machine looking to rob them of every last penny. So, if you’re a small business owner remember to nurture your audience, be innovative and creative and most importantly- do it all with a smile!